The Web as we know it began with a bit of text, and eventually incorporated the ability to display images. It was a humble beginning, but obviously quite impressive for the time. However, a simple mix of text and images looks quite dated today. To really impress people a company needs to take their website into the modern world. A good web design company can offer a countless number of advantages for a company. But it’s always a good idea to first understand some of the things they offer. Take Dynadot’s great website builder for example. They have the Best Free Website Builder available where you can build a great website with in just a few clicks, and it’ll be a great way to represent your business.
One of the most important aspects of modern web design is known as search engine optimization. Also known as SEO, it should be one of the primary focuses of any site. Though many people are surprised by that fact since properly implemented SEO is invisible to the end user. Search engine optimization can basically be thought of as a way of translating human language to something computers can more easily understand.
When people look at a site, they’re focusing on all of the content within it. There’s video, text, images, and a wide variety of other multimedia based components. It’s easy to forget just how centered around the human experience that can be. A good way to illustrate this is by thinking of the last time you encountered an automated system after making a phone call. Most people find dealing with an automated operator to be a very tedious experience. The reason comes down to how humans and machines work with language. People deal with meaning. Machines deal with binary variables derived from parsing collections of words. It can seem like a subtle difference until you actually encounter it. But the reality is that machines don’t really understand language. They can parse instructions from a sentence, but they don’t really understand it. It’s a simulation of understanding.
SEO works by optimizing the data within a site. It works to give a helping hand to search engines that are trying to understand what a website actually offers. There’s quite a few methods of doing so. And in general, like translating between human languages, it can be as much of an art as it is a science. But one of the most important aspects of SEO will involve translating things which search engines can’t understand into something they can. For example, it will provide textual descriptions of images that viewers won’t see but the search engines will. Though a happy side effect of the process is that it will also make a site far easier to use for blind people who rely on machine interfaces to read websites to them.